When we are looking to monetize social media, our attention should turn to how we measure passion and its resulting impact.
Social Media & SEO
Tailor Your PR Efforts to Make an Impact on Facebook
February 7th, 2014 by Richard BrownellSimply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.
Cracking Content Marketing: The Communicators’ Role in Content Creation
February 5th, 2014 bySeventy-eight percent of CMOs think custom content is the future of marketing. What can communicators do when there is no hard news to shape content?
Developing an Effective Social Media Measurement Strategy
February 5th, 2014 by Richard BrownellDon’t leave your social media strategy to chance. Here are some thoughts on how to arm yourself with meaningful data to measure your tactics.
Social and Mobile Channels Provide New Wheels for Your Media Tours
February 3rd, 2014 by PRNEWSMobile marketing tours are an increasingly popular PR vehicle for brands and organizations that want to move beyond static media tours.
What We’ve Got Here Is Failure to Communicate—With Millennials
January 31st, 2014 by Steve GoldsteinMaybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure… Continued
Leveraging Social Media for the Super Bowl
January 31st, 2014 by Richard BrownellFor the Super Bowl, several brands are executing social media campaigns to either leverage their ad buys or get around spending money on a pricey 30-second spot.
Google Glass Comes Into Sharper Focus for Brands After VSP Deal
January 28th, 2014 by Matthew SchwartzHow would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider.
PR Checklist for Juicing Your Facebook Page
January 28th, 2014 by Matthew SchwartzHave you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans via the social platform.
5 Things to Do When You’re in San Francisco for the Digital PR Summit
January 21st, 2014 by Steve GoldsteinSo why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry