Social Media & SEO

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.

The minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms.

I’m writing this blog post on Amtrak’s Northeast Regional, but I want to make it plain that it’s not on Amtrak’s dime. So I’m free to complain about the woman across the aisle from me… Continued

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.

Snapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action?

At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.

LinkedIn is still being underused by PR pros at both the agency and corporate levels.

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.

What does the announcement of Facebook’s new gender options tell communicators?