PR is global. You can’t predict what will happen around the world. But you can prepare.
Social Media & SEO
From Russia to China and Back: Managing PR in an Unpredictable World
March 28th, 2014 by Richard BrownellSocial Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?
March 24th, 2014 by Matthew Schwartz“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago.
How Facebook’s Organic Reach Policy May Make It Harder to Reach Your Audience
March 24th, 2014 byA source professionally familiar with Facebook’s marketing strategy says that the social network is currently cutting organic page reach down to 1-2%.
Visual Storytelling Crucial to Online Marketing Strategies
March 24th, 2014 by PRNEWSVideos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.
Communicators Start to Don Their Psychological Hats
March 24th, 2014 by PRNEWSAs PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending.
Branding Bigger Part of Landing New Accounts
March 24th, 2014 by Steve CodyAny thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition.
PR Managers Diving Into Rapidly Changing Talent Pool
March 24th, 2014 by PRNEWSA rapidly changing talent pool is just one of several key trends in PR and communications.
‘The Earth Laughs in Flowers’: Inspiring Quotes for Spring
March 21st, 2014 byFor communications professionals, the start of spring means it’s time to start shedding the vestiges of winter, clean house, recharge and refocus for the upcoming warmer months.
How to Navigate the Electronic Landscape
March 21st, 2014 by PRNEWSVideo, mobile, social and emerging media continue to force changes in the way PR works, creating both fresh opportunities and new challenges.
3 Pretty Little Lies About Marketing Communications
March 20th, 2014 by Steve GoldsteinThere I was in the dentist’s chair with the TV on in front of me, with the 10 or 11 “Good Morning America” co-hosts—or was it 13 or 14?—yelling and laughing maniacally as one at… Continued