Social Media

Measuring Your Influencers: Relevance Precedes Popularity

January 17th, 2011 by

While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.

Case Study: ‘Fresh Ideas’ and a Slice of Social Media the Recipe for Sara Lee’s Deli Meat Brand Campaign

January 17th, 2011 by

A humorous series of videos and a Facebook page were the key drivers in attracting busy moms and creating awareness around the convenience and freshness of a pre-sliced deli meat brand.

Customer Care: Actions Should Speak Louder Than—Listening

January 10th, 2011 by

Communicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.

Charting the Industry: Orgs Wrestle With Social Media ROI

January 3rd, 2011 by

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.

Twitter Watch: Followers of Best Workplaces

November 12th, 2010 by

PR News looks at the Twitter following of companies included in Fortune‘s 2010 best workplaces list.

Twitter Watch: Followers of Best Workplaces

September 13th, 2010 by

Google leads Fortune’s Best Places to Work list in number of Twitter followers.

#pinkslime in the Spotlight: Hashtags Take Center Stage

April 2nd, 2012 by

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

6 Tips for Reaching the Hispanic Audience

April 2nd, 2012 by

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

Measurement Hall of Fame Roundtable: The Fear Is Gone, Now Let’s Get Down to Business

March 26th, 2012 by

PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.

Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk Effort

March 26th, 2012 by

Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence.