If you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers.
Social Media & SEO
6 Tips for Instagram: Spreading Your Message without Being Spammy
April 16th, 2014 byTwitter Deal Puts Spotlight on Social Data Analytics
April 16th, 2014 by Matthew SchwartzAnother day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued
3 Brands Winning the Battle for Views on YouTube
April 15th, 2014 by Matthew SchwartzAs YouTube starts to ramp up its branding strategy, the website remains the go-to marketing vehicle for companies and organizations eager to get their messages out via online video.
Crisis Response Lessons Learned from the Boston Marathon Bombings
April 14th, 2014 byIn the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media.
Coping with Marketing Discipline Dependencies
April 14th, 2014 by Adryanna SutherlandWe can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.
Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp
April 14th, 2014 by PRNEWSFor the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.
The Rise of Video Gives PR Teams New Ways to Connect
April 14th, 2014 by PRNEWSPR executives have started to expand their perspective for getting their messages out via online video.
4 Common Mistakes PR Pros Make on LinkedIn
April 11th, 2014 by Steve GoldsteinStanton Communications’ Lori Russo sees four common mistakes that PR pros habitually make on LinkedIn. How many of these are you guilty of?
5 Social Media Mistakes That Top PR Pros Always Avoid
April 10th, 2014 byProviding tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do.
Appealing to Millennials with a User-Generated Content Model
April 9th, 2014 by Matthew SchwartzA new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media.