While revolutionizing the identification and measurement of influencers, social media—and its coolness factor—can also cloud the picture. PR Measurement Conference speakers Gary Lee of mBLAST and Katie Paine, among others, weigh in on the relevancy factor.
Case Study: ‘Fresh Ideas’ and a Slice of Social Media the Recipe for Sara Lee’s Deli Meat Brand CampaignJanuary 17th, 2011 by PR News
A humorous series of videos and a Facebook page were the key drivers in attracting busy moms and creating awareness around the convenience and freshness of a pre-sliced deli meat brand.
Communicators are getting really good at monitoring what their customers are saying—it’s taking action on behalf of customers that’s lagging. But organizations large and small are starting to pick up the customer service pace.
Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media.
We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.
PR News’ Measurement Hall of Fame inductees, class of 2012, discuss the effects of social media on PR measurement, moving from outputs to outcomes and more.
Case Study: Leveraging a Duke Hoops Tradition, Virtual Campout Contest Gathers Alumni and Data in a Slam-Dunk EffortMarch 26th, 2012 by Scott Van Camp
Duke’s Fuqua School of Business leveraged the men’s basketball "Campout" tradition to increase student and alumni participation and build awareness of its global presence.