When is it a good idea for a brand to get involved in a human rights campaign? There’s no easy answer, but there is some guidance.
Social Media & SEO
NFL Commish Goodell Should Have Brought a Crisis Manager to His Twitter Chat
May 7th, 2014 by Richard BrownellNFL Commissioner Roger Goodell became the latest example of what can go wrong with a runaway social media conversation. Here are some tips to avoid a similar disaster.
When it Comes to Spending on Social, Facebook Dominates
May 5th, 2014 by PRNEWSAsked what’s been the most effective social media channel, 50% of respondents said Facebook, with Twitter trailing far behind (27%).
Powerade Drops Controversial Ingredient After Teenager’s Petition
May 5th, 2014 by Brian GreeneA representative for the Atlanta-based company confirmed Sunday that Powerade will no longer include brominated vegetable oil (BVO), which the Food and Drug Administration describes as a stabilizer for flavoring oils in fruit-flavored drinks.
3 Questions Brands Should Ask Before Launching on Snapchat
May 1st, 2014 by Richard BrownellSnapchat’s new messaging features inspire thoughts on how communicators can use direct messaging apps to share content and raise brand awareness.
Twitter’s Not Growing Fast Enough. Why PR Pros Should Care.
April 30th, 2014 by Richard BrownellTwitter’s Q1 earnings report holds an important lesson for communicators about focusing your resources on social media channels.
A Chrome Extension That Fixes Incorrect Usage of “Literally?” That’s Cool. Literally.
April 29th, 2014 byA programmer named Mike Walker has invented a Google Chrome extension that changes every use of “literally” to “figuratively.”
Beyoncé, The Time 100, and Leveraging the PR Value of the List
April 28th, 2014 by Tony SilberWhen the Time 100 was released last week, our editorial team discussed how we might cover it. The context was its relation to PR, and how communicators could leverage the value of making the list.… Continued
Using Direct-to-Audience Digital PR
April 28th, 2014 by Ned BarnettFor the past decade, savvy corporate PR pros have been moving toward engaging target audiences directly, using social media. That is “Retail PR.”
A New Way for PR Pros to ‘Milq’ Their Content
April 28th, 2014 by Matthew SchwartzMilq, a new website and app launching on Monday, is designed to help users curate content into a permanent collection of topic pages, or “beads.” For PR pros and communicators, the platform is an online-media vehicle that could help them separate their content from the pack.