Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.
Social Media & SEO
4 Meaningless Social Media Metrics to Avoid
May 30th, 2014 by#RedskinsPride Proves to Be Son of #myNYPD
May 30th, 2014 by Steve GoldsteinThe Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.
Decoding the Millennials
May 26th, 2014 by PRNEWSNew study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.
Make Sure Your Stories Get Found
May 26th, 2014 by Karen BromleyAs PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.
Developing an ‘Earned’ Media Plan
May 26th, 2014 by Bob PearsonIn today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.
PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm
May 26th, 2014 by PRNEWSIn an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.
To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur
May 23rd, 2014 by [email protected]Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
Survey: By Slim Margin, More PR Pros Use Facebook Than Twitter for Brand Communications
May 22nd, 2014 byPR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most.
5 Tips on Using the Magic of Live Video in Your Media Strategy
May 21st, 2014 by Matthew SchwartzYouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool.
Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge
May 20th, 2014 by Matthew SchwartzChipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.