The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.
Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.
Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger CrowdDecember 5th, 2011 by PR News
To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.
There are five key questions to ask to determine if you are measuring your social media activity effectively.
Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health CampaignNovember 21st, 2011 by PR News
The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.
While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.
Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer GroupNovember 14th, 2011 by PR News
Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.
A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."
A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.
The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.