Breaking through the proverbial clutter online is one of the biggest challenges facing communicators. The challenge grows more acute when there’s a holiday that brands and organizations want to leverage to boost their visibility. With its new “Halloween Hills” experience, Target is killing two birds with one stone.
Social Media & SEO
Target’s ‘Halloween Hills’ Leverages Instagram to Engage Consumers
October 15th, 2014 by Matthew SchwartzEmbracing Social Media Shouldn’t Come at the Expense of Traditional PR
October 14th, 2014 by Matthew SchwartzThe PRSA’s 2014 international conference wraps up on Tuesday afternoon. PR News spoke with the association’s leadership to get a sense of the multiple challenges facing communicators and where the PR industry goes from here.
PRSA Conference Report: On the Importance of Auditing Your Social Media Objectives
October 13th, 2014 by Matthew SchwartzIf social media efforts are to flow to the top and bottom and lines, communicators first need to develop an auditing plan.
Digital PR Awards: Cause Marketing/CSR
October 13th, 2014 by Chris SeymourWinner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these… Continued
Digital PR Awards: Contest/Game
October 13th, 2014 by Chris SeymourWinner: Esurance – #EsuranceSave30 Esurance opted to buy the first commercial slot following Super Bowl XLVIII, and by doing so, saved 30 percent, which added up to a whopping $1.5 million. Instead of just absorbing… Continued
Digital PR Awards: Digital Marketing Campaign ($100K and under)
October 13th, 2014 by Chris SeymourWinner: Marina Maher Communications – Secret and Diana Nyad Blow Social Engagement out of the Water Secret, along with Marina Maher Communications, worked with 64-year-old swimmer Diana Nyad and her team to document an unprecedented… Continued
Digital PR Awards: Digital Marketing Campaign ($200K – 500K)
October 13th, 2014 by Chris SeymourWinner: Coty Inc. – The Marc Jacobs Tweetshop Coty Inc.’s task was to generate international PR and social media coverage for the popular Daisy Marc Jacobs fragrance. With an already loyal following, they knew that… Continued
Digital PR Awards: Digital Marketing Campaign ($500K +)
October 13th, 2014 by Chris SeymourWinner: FCB Health – HEY MS, Take This! For decades, people living with multiple sclerosis (MS) had only injections available to treat their condition. In 2010, Novartis’ GILENYA became the first oral treatment indicated for… Continued
Digital PR Awards: Digital PR Campaign – General Excellence
October 13th, 2014 by Chris SeymourWinners: Taylor Strategy – Taco Bell Shakes up the Breakfast Routine and Weber Shandwick – Smoke is the Bandit with Mobil 1 Taylor Strategy – Taco Bell Shakes up the Breakfast Routine March 2014 marked… Continued
Digital PR Awards: Employee Communications Online
October 13th, 2014 by Chris SeymourWinner: RF|Binder on behalf of CVS Health – CVS Health Celebrates the Spirit of Volunteerism on #GivingTuesday On December 2, 2013, for the second year in a row, charities, families, businesses, community centers, and students… Continued