Social Media & SEO

There’s no denying the three pillars of social media metrics: engagement, reach and conversions. Prioritizing and classifying them, however, is no small task.

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

From purchased tools to innate personality traits, here are the things every social media manager needs in his or her arsenal to conquer the ever-evolving social landscape.

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How… Continued

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business.

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.