1. Please select the description that most closely matches your primary responsibilities: Public relations 42.7% Marketing 18.9% Media relations 17.4% Corporate communications 16.0% Public affairs 4.7% No Response 0.3%… Continued
Research & Whitepapers
Tech Investments
March 24th, 2008 by John KeisersA study conducted by Harris Interactive revealed that many businesses today view their technology infrastructure as an enabling platform for meeting and exceeding customer service requirements. The obvious connection for communicators: the increasing role new… Continued
Digital Dangers
March 24th, 2008 by John KeisersWhen walking the digital line, consider the following five threats to be the biggest dangers to your business: 1. Transaction fraud 2. Hackers 3. Rogue employees 4. Sloppy software 5. Easy-to-steal portable electronics such as… Continued
Web 2.-What?
March 24th, 2008 by John KeisersA McKinsey Global Survey, "How businesses are using Web 2.0," shows that, while the business press may be all over the 2.0 trend, companies themselves are still slow to invest. Among the responses from the… Continued
Top Tech Trends
March 24th, 2008 by John KeisersDeloitte’s Technology, Media and Telecommunications (TMT) industry group released "Predictions 2007," a series of three reports that examine emerging developments and how they will shape the TMT marketplace. The usual suspects that impact communicators topped… Continued
New Statistics On Media Investment
March 24th, 2008 by John KeisersThe American Advertising Federation’s Media Investment Survey 2007 revealed an increased commitment to innovation and a dedication to balancing traditional media with new media platforms. (The survey polled approximately 1,000 marketing professionals.) The numbers of… Continued
They Don’t Call It A “Crackberry” For Nothin’
March 24th, 2008 by John KeisersEvery businessperson out there thanks (and curses) the gods of e-mail for enabling instant communication with employees and clients. Every businessperson out there has probably also taken advantage of technological advances and checked e-mail during… Continued
What Does the C-Suite Think of Corporate Blogging?
March 24th, 2008 by John KeisersA new report suggests the C-suite has yet to appreciate the view. The Makovsky 2006 State of Corporate Blogging Survey polled 150 senior executives from the Fortune 1000, but found relatively few were ready to… Continued
E-Mail Lawlessness
March 21st, 2008 by John KeisersThere is a widespread lack of standards around e-mail metrics, bounce data, definitions and bounce management practices, according to a study by the E-mail Experience Council, which defines e-mail marketing and communications practices. The findings… Continued
Social Media Invades
March 21st, 2008 by John KeisersWe know that social media are all the rage in communication portfolios, but here are some statistics to back it up for all the doubters out there. A study by the University of Massachusetts Dartmouth’s… Continued