Research & Whitepapers

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one.

If a substantial amount of your products or services are manufactured or assembled in the U.S., you may be able to jump into the American Made movement that’s starting to accelerate.

When we think of “brand security,” we often think in terms of information technology, software and solutions that are done by “somebody else.” This thinking is actually incorrect. In fact, it is incumbent upon communicators to learn how to improve the security of their brand.

A new survey lends credence to how communicators can boost their value in a digital age: Create content tailored to the various stages of the purchasing process. Rinse and repeat.

Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.

In light of new data from comScore, companies and their PR agencies may no longer have the luxury of pooh-poohing Snapchat.

It’s not just what you say but how far the reach that counts in today’s world of brand journalism.

In the last few years, social media has quickly moved to the core of marketing communications. As a result, PR executives of all stripes are jockeying to take the lead on social channels. Now it appears as if they’re making some progress.

The number of unique users who are engaged with the microblogging service continues to grow, giving brands and organizations more and more opportunities to drive the conversation.

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry.