This week’s PR Roundup looks at ESPN personality Pat McAfee screwing up—again, a new report from KWT Global on executive resonance and a new partnership between PRSA and the PRMuseum.
Reputation
Developing an SEO Strategy to Mitigate Reputational Harm
June 5th, 2024 by James F. Haggerty and Eric RoseRepairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.
Reputation Repair: The Potential and Limits of Boeing’s Next CEO
June 4th, 2024 by Richard HoltGaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.
PR Roundup: Skimm Rebuttal, Pro Athletes Rally for Mental Health, Trust in News
May 31st, 2024 by Nicole SchumanThis week’s PR Roundup features an example of timely teamwork making earned media happen, a new, robust campaign of professional athletes speaking about mental health, and who holds the most trusted name in news?
Diving In to Challenges: Q&A With Citi’s Global Head of Communications, Jennifer Lowney
May 24th, 2024 by Nicole SchumanLowney shared her experiences navigating the traditionally male-dominated financial industry, and highlighted the importance of confidence and support in professional growth.
Diddy’s Apology Disaster: 4 Lessons in What Not to Do
May 21st, 2024 by Daniel BrackinsThe internet is fuming with criticism over Diddy’s recent apology for physically abusing his ex-girlfriend. The apology, awkwardly timed after video evidence surfaced, reads more like a self-help infomercial than a genuine expression of remorse.
5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment
May 1st, 2024 by Samiha FarihaWhether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.
Kudos to Kim Mulkey (Sort of) and the Value of Front-Running
April 30th, 2024 by Chris GidezLSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.
Detroit’s Renaissance: Rebranding a Reputation
April 24th, 2024 by Nicole SchumanHeadlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.
NBC News Crisis: The Pitfalls of Binary Thinking and Lessons for Internal Communications
April 16th, 2024 by Matt PanichasEverything that is internal is external; everything that is external is internal. NBC learned this the hard way when it hired former Republican National Committee Chair Ronna McDaniel as an on-air contributor back in March.… Continued