Attention Apple MobileMe subscribers: Your service is getting shut down on June 30, so you’d better make the transition to iCloud right away. Oh, you never heard of MobileMe? Or, if you had, you never saw the value in paying for Apple’s ear…
PR Insiders
New Video Chat Platform Airtime Brings Up Bad Madge Memory
June 6th, 2012 by Scott Van CampA new social venture, Airtime, attracted plenty of attention at its launch event on Tuesday, June 5 in New York, mainly because of founders Sean Parker and Sean Fanning, famous for Napster and ties to the Facebook. Airtime is a live video chat platform…
The Art of the Polish: Seven Steps to Making Your PR Writing Shine
June 5th, 2012 by Andrew HindesIf the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.
The Art of the Polish: Seven Steps to Making Your PR Writing Shine
June 5th, 2012 by Andrew HindesIf the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.
The Tweet You Wish You Could Take Back
June 4th, 2012 by Steve GoldsteinI’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch…
PR Opportunities in Jarvis’ Vision of the News Article
June 1st, 2012 by Steve GoldsteinNewspapers may have folded or cut their frequency, print and online-only newsrooms may have shrunk, but their elemental product—the news article—has not changed that much. If media industry pundit Jeff Jarvis has his way, the tried-and-true inverte…
Should You Put Your Customers Second?
May 29th, 2012 by Diane SchwartzIt’s a mantra so often used that we don’t think twice about it: the customer is always right. However, most us would agree that it’s OK to gently let go of customers/clients who are eating up time, energy and resources and at the end of the d…
Social Media Overload? Focus on Your Audience, Not the Tools
May 23rd, 2012 by Steve GoldsteinDuring Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens o…
‘Brown Shorts’ and Hiring for Attitude: Question Your Questions
May 22nd, 2012 by Diane SchwartzLook around you (assuming you are in the office). Those employees who’ve been at your organization less than two years? About half of them will fail at their jobs. What’s more surprising is by “fail” I don’t mean they’ll leave or be let go….
Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results
May 22nd, 2012 by Louise M. PollockCommunicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.