Winner: Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table For years, Mrs. T’s Pierogies targeted the quintessential middle-aged mom; more specifically, the head of household in charge of purchasing… Continued
PR Agencies
How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’
November 6th, 2015 by Mark RenfreeThere are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
5 Tips to Launch an Electrifying Corporate Narrative
November 2nd, 2015 by Mark RenfreeNo matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
How an Agency and its Partner Turned a New Product Into a Best Seller
October 30th, 2015 by Mark RenfreeKaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
PR News Announces Winners of 2015 Agency Elite Awards
October 27th, 2015 by Richard BrownellPR News recognized the winners and honorable mentions at its 2015 Agency Elite Awards luncheon at the Marriott Marquis in New York’s Times Square on October 27, 2015.
2015 Agency Elite Awards: Reputation Management
October 27th, 2015 by Mark RenfreeCo-winner: DStreet—Creating Economic Opportunity in Rural America with Farm Credit The Farm Credit System is a nationwide network of borrower-owned lending institutions. In its nearly 100 years of existence, the Farm Credit System has played… Continued
2015 Agency Elite Awards: Product Launch
October 27th, 2015 by Mark RenfreeWinner: Kaplow Drives Conair's Most Successful Product Launch of All Time Kaplow’s launch of the Curl Secret generated so much consumer excitement that the product sold out at retailers across the U.S. before the first… Continued
2015 Agency Elite Awards: Integrated Communications
October 27th, 2015 by Mark RenfreeWinner: Tanis Communications—Tiny Sensors Making a Huge Impact mCube is a maker of the world’s smallest MEMS (microelectromechanical systems) sensors that enable everyday objects and devices to measure, monitor and analyze motion and context in… Continued
2015 Agency Elite Awards: Digital/Social Media
October 27th, 2015 by Mark RenfreeWinner: APCO Worldwide—APCO's Studio Online Ikea turned to APCO Worldwide, its U.S. agency of record for corporate communications, to deepen understanding of IKEA as a good and responsible company, and to devise a strategy to… Continued
2015 Agency Elite Awards: Consumer Marketing
October 27th, 2015 by Mark RenfreeWinner: MWWPR—Making MWWPR Matter More MWW’s consumer practice enjoyed an exceptional year, punctuated by a series of high profile account wins. Combined with significant growth across the consumer division’s Western and Midwest operations and the… Continued