PR Agencies

How CVS Health and Its Agency Maximized a Hashtag’s Buzz

May 1st, 2015 by

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.

PR Agency Pros and the Cure for In-House Anxiety

April 30th, 2015 by

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and […]

How to Enhance PR Agency-Client Partnerships

April 29th, 2015 by

It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks?

6 Things Clients Can Get From Their PR Agencies—Beyond Media Pitching

April 28th, 2015 by

Agencies still provide media training and crisis management, of course, but they also offer strategic counsel, execute and measure campaigns and protect brand reputation.

Integrating the Comms Function

April 27th, 2015 by

For Liam D. Leduc Clarke, senior VP of business management at APCO Worldwide, a growing number of clients are asking for the same thing these days: Help us break down silos and cross-function PR, marketing and communications throughout the entire organization.

PR Insider: Keeping It Short and Simple With the Media

April 20th, 2015 by

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”

4 Inducted Into PR News’ Measurement Hall of Fame

April 20th, 2015 by

PR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.

Top PR Job Hunting Mistakes to Avoid [Infographic]

April 17th, 2015 by

There are a few things to keep in mind — not to mention pitfalls to avoid—when navigating the space between jobs.

24% of PR Pros Don’t Meet With Senior Leaders to Choose Optimal Biz Outcomes of Their Programs

April 17th, 2015 by

Those who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients.

9 Surprise PR Tactics That Will Make You Irresistible to Reporters

April 16th, 2015 by

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.”