While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach.
Topics
PR News Poll: Wikipedia Mostly Unexplored By PR Pros
February 15th, 2012 by Bill MiltenbergPR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.
PR News Poll: Wikipedia Mostly Unexplored By PR Pros
February 15th, 2012 by Bill MiltenbergPR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.
Keeping in Step With Chipotle, McDonald’s Says it Cares Too
February 15th, 2012 by Sahil PatelMcDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals.
Software Execs Like Social Media—They Just Don’t Use It Much
February 15th, 2012 by PRNEWSA new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it.
If You’re Not on Facebook, Twitter or LinkedIn Do You Exist?
February 14th, 2012 by Diane SchwartzWe are a divided nation, and I’m not referring to the upcoming presidential election or whether you’re a fan of Downton Abbey. Rather, we are divided on the relevancy of our online persona. If you are a hiring manager and a job candidat…
6 Tips for Message Clarity During a Crisis
February 14th, 2012 by David HamlinTips 1 & 2: Lay off the confusing legal jargon and ax the acronyms.
Adding Value for Your Audience: Do’s and Don’ts of QR Codes
February 14th, 2012 by PRNEWSAs PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy.
Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?
February 14th, 2012 by Bill MiltenbergCommunicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal?
Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry
February 13th, 2012 by PRNEWSâ–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued