Client service and corporate citizenship have been core values at MWW Group since its founding in 1986—and in recent years these core values have only become more firmly embedded in the culture. On behalf of… Continued
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2012 CSR Awards: Stakeholder Engagement
April 17th, 2012 by PRNEWSCo-Winner: Silver Spring Networks, Finn Partners and Blue Practice – Silver Spring Networks’ “Connect. Transform”: Evangelizing Consumer Benefits of the Smart Grid New technologies have transformed much of the economy, but many consumers are still… Continued
2012 CSR Awards: CSR/Green Focus
April 17th, 2012 by PRNEWSWinner: Carlson Wagonlit Travel – Impact the Gridiron In 2011, Carlson Wagonlit Travel wanted to leverage its presence at the Global Business Travel Association International Convention and Exposition to generate meaningful stakeholder interactions. The organization… Continued
Confidence in Earned Media Up, While Paid Plummets
April 17th, 2012 by PRNEWSNew research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.
2012 CSR Awards: A-List – Euro RSCG Worldwide
April 17th, 2012 by PRNEWSSince stepping into her role in 2009, Euro RSCG Worldwide CEO Marian Salzman has doubled down on the agency’s long-held belief that doing good is good for business. As a brand partner, Euro RSCG has… Continued
2012 CSR Awards: Social Media Campaign
April 17th, 2012 by PRNEWSWinner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign With its logo a tree, what better way for eco-conscious Timberland to address environmental issues than through Arbor Day. In 2011, the company and… Continued
2012 CSR Awards: CSR on a Shoestring
April 17th, 2012 by PRNEWSThe French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.
2012 CSR Awards: A-List – Edelman
April 17th, 2012 by PRNEWSOver the past couple of decades Edelman has been helping leading brands create meaningful connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real Beauty to Starbucks’ Shared Planet and… Continued
2012 CSR Awards: Social Good
April 17th, 2012 by PRNEWSWinner: Fireman’s Fund Insurance Company – Supporting Firefighters for Safer Communities Since 2004, Fireman’s Fund Insurance Company has awarded millions of dollars in grants each year to fire departments for life-saving equipment, firefighter training and… Continued
2012 CSR Awards: CSR on a Shoestring
April 17th, 2012 by PRNEWSThe French Will Never Forget and Euro RSCG Worldwide PR earned international media coverage for its campaign to mark the 10th anniversary of 9/11.