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Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

On Wednesday, August 22, Dr. Graham Spanier, former president of Penn State University, and his lawyers went all attack-dog on former FBI director Louis Freeh and his report that blasted Spanier for failing to stop Jerry Sandusky’s child abuse on cam…

In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

In the aftermath of the shooting tragedy outside the Empire State Building, Twitter became the go-to source for breaking information from citizen journalists and the traditional media alike.

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy.

Just 45.3% of employees in an August 2012 study by Maritz Motivation Solutions felt meaningfully rewarded and recognized by employee reward and recognition programs.

Tim Haran of USANA Health Sciences and Priya Ramesh of CRT/tanaka discuss the importance of using photos and timing posts to keep fans interested on Facebook.

Just 45.3% of employees in an August 2012 study by Maritz Motivation Solutions felt meaningfully rewarded and recognized by employee reward and recognition programs.

Tim Haran of USANA Health Sciences and Priya Ramesh of CRT/tanaka discuss the importance of using photos and timing posts to keep fans interested on Facebook.