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They’re breeding. In the last couple of years, social networks have started to proliferate in a big way, coursing through the brains of communicators who are still trying to figure out how to monetize some of the original social channels à la Facebook, LinkedIn and Twitter. New social networks and apps are coming fast and […]

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.

Be sure you are getting the most out of Twitter by embracing these key tips.

In a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet.

The keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales.

Whatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.

By acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.

The numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.

As more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher.