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David Armano, Global Strategy Director, Edelman Digital – As one of Edelman’s first “social” hires, David consulted with Edelman’s clients, re-launched EdelmanDigital.com, and partnered with the firm’s digital chair to set the strategy for the… Continued

The goal of any good crisis-communications plan is to find the balance between being authentic and taking responsibility if appropriate, and not being seen as the perpetrator of the crisis.

By using the power of search engine optimization tools, you can figure out what your audience is searching for and what the value of those keywords and terms are, which will then help you optimize your content.

As the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals.

When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company.

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady.

It is critical that PR professionals talk more about ethics in order to be effective in trying to implement its values and make it a more integral part of communications.

Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.

Which workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both are also general managerial challenges. I recently read an interesting column in Business Insider about the toughest conversations you can […]

Which workplace exchanges do you find to be most difficult? For most people, they’re centered on two things: Personnel and performance. Both of these things straddle the worlds of internal communications and HR, and both… Continued