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The Give and Take of Media Relations

November 25th, 2013 by

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the Public Relations trade, as is the case this week with an unflattering article by The New York Times’ Haggler (Pulitzer […]

The Give and Take of Media Relations

November 25th, 2013 by

It’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued

Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices

November 25th, 2013 by

The babies just keep on coming. More than a few states in America are experiencing baby booms.

Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character

November 25th, 2013 by

Just 15% of Americans believe that digital technology has complicated their lives while 87% said that frustrations with usability on the Web and mobile devices have created negative perceptions about brands.

How To Adopt the 5 Gospels of News Writing

November 25th, 2013 by

The purpose of a news release is to tell a story that grabs a reporter’s attention and results in a placement in a publication, online outlet or on air.

Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results

November 25th, 2013 by

Choosing the best fit for your company’s philanthropic efforts is a challenge in any economy. At CA Technologies , we decided to be more strategic in our giving.

Communicators Play Key Role In Reinvention of Sales and Marketing

November 25th, 2013 by

Despite the constant flux in marketing and communications, some if not many of the changes that are being bandied about in the marketplace often take on a Groundhog-Day quality.

Wake-Up Call In Survey of PR Profession

November 25th, 2013 by

An online survey of public relations professionals uncovered insights—both encouraging and worrisome—related to the responsibilities and leadership in the communications profession.

Keep Your Email Pitches Short—Then Make Them Even Shorter

November 22nd, 2013 by

Learn the tools to craft an email pitch that grabs a journalist’s attention.

Write a News-worthy and Share-worthy Press Release

November 21st, 2013 by

Here’s how to create an informative, well-written, and shareable press release that cuts through the clutter and reaches media and consumers.