In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity.
Topics
PR Insider: Embracing Digital in Today’s Marketing World
March 3rd, 2014 by David CumpstonBrands that aren’t leveraging digital opportunities are giving away business to their competitors.
4 Tips for Improving Brand Outreach on Google
March 3rd, 2014 by Richard BrownellHere are some methods you can employ to enhance your messaging and grow your audience on Google.
How To Write Press Releases That Get Read
March 3rd, 2014 by Reg RoweTo ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
Switching Channels: Social Media First Model Starting to Accelerate
March 3rd, 2014 by PRNEWSAs social media platforms move to the epicenter of marketing communications, brands and organizations of all stripes are starting to ramp up the amount of content and messaging catering to social channels.
Managing PR for Tourism Clients When Natural Disasters Strike
March 3rd, 2014 by Agatha CapacchioneOngoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors.
The Role of Storytelling in a Digital Age
March 3rd, 2014 by Barbara BatesCompanies spend an inordinate amount of time and money on creating exhaustive and fancy messaging matrices that often times sit on a shelf. But messaging is just the starting point.
Qualities Workers Value Most Found to Be Most Lacking; Customer Complaints on Social Media Get Short Shrift
March 3rd, 2014 by PRNEWSDepending on how much access they have toward the C-suite, PR pros can enhance their value by counseling senior managers to be more transparent when communicating to the rank-and-file as well as other stakeholders.
What’s Your Brand’s Second-Screen Strategy for the Oscars?
February 28th, 2014 byWhen the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.
4 Common Mistakes PR Pros Make on Twitter
February 28th, 2014 by Ben MurrayFully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.