Be sure you are getting the most out of Twitter by embracing these key tips.
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Case Study: From Man Snack to the Mainstream, Via Media Relations
March 10th, 2014 by PRNEWSThe keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales.
Turning Big Data Into Smart Data
March 10th, 2014 by PRNEWSThe numbers are staggering. According to the 2013 Teradata-Driven Marketing Survey, 71% of marketing professionals plan to pursue big data deployment in the next two years.
Finding a ‘Happy Medium’ in User-Generated Content
March 10th, 2014 by PRNEWSAs more and more brands engage those followers who produce user-generated content via social channels, Paramount Pictures’ move is a bit of head scratcher.
How To Enhance Your Copy Editing Skills
March 10th, 2014 by Rachel MillerIn a digital age editing copy no longer means making sure “just the facts” are presented in an inverted pyramid. Now, editors need to focus first on whether the writer is telling a good story—and if it can be summarized in a 140-character tweet.
Where Sharing Can Shape Strategy
March 10th, 2014 by Frank OvaittWhatever the case, the gap continues to narrow between what “they,” the C-suite, know and what “we” (employees) don’t.
Strengthening Ties With C-Suite Executives
March 10th, 2014 by Diane Gage LofgrenBy acting thoughtfully and strategically, you will demonstrate your business acumen, provide informed counsel and get the information you need to move forward with your work.
Tell a Good Story First, Develop a Content Strategy Second
March 7th, 2014 byThe narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).
How Will You Use Getty’s New Free Images in Your PR and Communications?
March 7th, 2014 byNearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.
How to Aspire to ‘Business Brilliance’ as a PR Pro
March 6th, 2014 by Steve GoldsteinIn his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.