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Media Management: Navy Pier PR a Lifesaver After Media Snafu

January 26th, 2015 by

A major complication arose when, on the eve of an important press announcement, a Chicago Sun-Times columnist reported incorrectly that Navy Pier would “sell naming rights” to redevelopment project which had been sponsored by a legacy gift.

The Characteristics of the ‘Intentional Leader’

January 26th, 2015 by

Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims.

How to Sharpen Your Email Delivery

January 26th, 2015 by

You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email.

Infographic: How You Spent Your Time Online in 2014

January 23rd, 2015 by

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.

7 Reasons Tumblr Matters to PR Pros and Marketers

January 23rd, 2015 by

Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.

PR Insider: Corporate Communications in a Collaborative Economy

January 22nd, 2015 by

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand.

4 Tips for Producing (Less Static) Podcasts

January 21st, 2015 by

There are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service or participate in a conversation in a manner that can help to humanize the brand. However, for every piece of […]

4 Tips for Producing (Less Static) Podcasts

January 21st, 2015 by

There are countless brands and organizations that are making intelligent use of their social platforms. Companies are deploying Facebook, Twitter et al to build closer ties to their constituents, promote a new product or service… Continued

3 PR Tips for Visual Storytelling via YouTube

January 21st, 2015 by

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up… Continued

Facebook Cracking Down on Fake News and Hoaxes

January 21st, 2015 by

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals?