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Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.

A few ways to focus on your audience.

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.

The travel industry is faring better when it comes to engaging consumers via social channels.

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.

SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.

Winner: Nebo Agency — Nebo Launches Choose ATL Passion Project to Tell City’s Untold Story Choose ATL is a community driven campaign to brand the city of Atlanta as a digital hub. The initiative showcased… Continued

Co-Winner: Humana — Rethink Paper As a company, Humana recognizes the dynamic link between environmental and human health. By minimizing the company’s environmental impact, the company can help address global challenges and protect the long-term… Continued