The Sony Pictures hacking scandal is getting ugly. The computer breach has turned into a PR nightmare for the Hollywood studio, with the company’s reputation now hanging in the balance.
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Infographic: 15 Digital Trends to Watch in 2015
December 17th, 2014 byWhether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015.
6 Ways PR and Content Marketing Should Collaborate
December 16th, 2014 byFor a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities.
5 of the Worst PR Scandals of 2014
December 16th, 2014 by Matthew SchwartzLike the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.
4 Types of People Who Can Help Inform Your Content Marketing Strategy
December 15th, 2014 by Matthew SchwartzContent marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats.
To Promote Taken 3, Liam Neeson Will Endorse Your Skills on LinkedIn
December 15th, 2014 byAhead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills.
Avoiding the PR Trap
December 15th, 2014 by PRNEWSDoug Spong talks about what it takes to become a PR leader and the key lessons he imparts on his PR team.
A New Lead
December 15th, 2014 by PRNEWSPR pros must be excellent storytellers. Today that means tailoring material for a variety of platforms and being familiar with all aspects of your company’s or client’s business.
Content Marketing Grapples With Growing Pains
December 15th, 2014 by PRNEWSThe growing challenge of how to develop (and sustain) content marketing programs was cast into the spotlight earlier this month when Verizon Wireless shuttered its Web publication, SugarString, a little more than two months after its debut.
Media Matters
December 15th, 2014 by PRNEWSAmid the plethora of online media channels, the primary role of PR pros remains the ability to reach reporters and convince them that a story has value for their audiences.