Forget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to… Continued
Topics
15 Easy Changes to Transform Your Career this Year
January 5th, 2015 by Diane SchwartzForget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to get realistic. As far as career resolutions go, there’s no shortage of things we can do better. As communicators, we […]
15 Easy Changes to Transform Your Career this Year
January 5th, 2015 by Diane SchwartzForget new year’s resolutions about losing weight, completing your first novel, hiking the Pacific Crest Trail while learning how to play guitar. Those sorts of resolutions just set you up for disappointment. It’s time to get realistic. As far as career resolutions go, there’s no shortage of things we can do better. As communicators, we … Continued
Beyond 140 Characters: Tips for Long-Form Writing
January 5th, 2015 by Reg RoweIf you can’t say it in 140 characters or fewer, does it need to be said? It does. Public relations is not a 140-character profession.
Visual, Mobile Issues Confront Communicators in 2015
January 5th, 2015 by PRNEWSAs they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.
Carry a Big (Yard)stick
January 5th, 2015 by PRNEWSWhether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.
PR Opportunities Abound in China
January 5th, 2015 by Bob PearsonThe Chinese market is innovating in ways different than what we are used to in the west. Where we see boundaries, entrepreneurs in China envision new ways to combine social media and ecommerce.
Boosting Agency-Client Relationships
January 5th, 2015 by Hayes RothResponsible client management means maintaining an uncompromised view of what your client thinks about the service you’re performing. It seems obvious that identifying issues before they fester and explode makes a lot more sense than blindly assuming everything is copacetic.
Less Is Not More
January 5th, 2015 by PRNEWSA new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.
First Thought, Best Thought
January 5th, 2015 by PRNEWS“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.”