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In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t… Continued

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

The release of the Apple Watch is a reminder of how fast consumer tastes are changing.

The Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.

Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.

Being more sensitive to the needs of pressed-for-time journalists is one way that companies and organizations can improve their media relations.

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.

Chicago’s most talked-about addition to its famed skyline, the Trump International Hotel & Tower, has been the subject of countless stories since it was completed in 2009. In December 2014, after five years on the market, 14,000-square-foot penthouse was sold to entrepreneur Sanjay Shah. Mr. Shah retained Henson Consulting to create and implement a strategic approach to leverage his purchase and raise the visibility of his software company, Vistex Inc.