PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.
Topics
What Facebook’s Latest News Feed Changes Mean for PR Pros
April 22nd, 2015 by Matthew SchwartzFor brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.
8 Rules to Sharpen Your PR Writing
April 21st, 2015 by Richard BrownellGood PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.
PR Insider: Keeping It Short and Simple With the Media
April 20th, 2015 by David HamiltonFor PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”
4 Inducted Into PR News’ Measurement Hall of Fame
April 20th, 2015 by Steve GoldsteinPR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.
Ben Affleck Learns the PR Dangers of Censorship
April 20th, 2015 by Matthew SchwartzBen Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.
Communicators Scramble to Consolidate PR Metrics
April 20th, 2015 by PRNEWSLong the 800-pound gorilla in the room, PR measurement arguably remains the most nettlesome aspect of business communications, influencing how PR will be treated during budget season as well as PR executives’ job security and performance.
How to Fuel Your PR Measurement Effort
April 20th, 2015 by PRNEWSCall it “analysis paralysis,” wherein communicators get stuck moving from Point A to Point B. The most common problem for measurement is that PR pros are inundated with metrics. Here are some additional tips on making sure PR measurement doesn’t get the best of you (or your budget).
An Holistic Approach to PR Measurement
April 20th, 2015 by Pauline Draper-WattsPR and marketing execs increasingly are being asked to demonstrate the ROI of their activities. Yet with such disparate metrics, the challenge of providing a holistic view of PR is more complex than ever, even with the vast number of tools now available to the profession.
When the Numbers Are the Story
April 20th, 2015 by Mary BuhayMore than ever, B2B communicators realize the value of using proprietary research to build content and narratives that strengthen brand reputation, promote thought leadership and enhance the visibility of important messages. To successfully deliver on communication objectives, maximize media exposure and engage targeted stakeholders, we’ve found a few best practices for B2B communication leaders.