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It’s the end of an era. Early Thursday morning David Letterman signs off as host of CBS’ “Late Show” after a 33-year-run on late night TV  (including 10 years as host of “Late Night With David Letterman” on NBC). Whether introducing America to “Stupid Pet Tricks,” swimming in a large vat of breakfast cereal or […]

B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how… Continued

Those skills deemed the most important for advancement within an organization are the kind of skills that brought PR pros to the dance in the first place: writing and pitching the media.

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

While it’s possible to conduct business without ever meeting in-person with clients in certain cases, but we shouldn’t forget about the value of such interactions.

The series finale of ‘Mad Men’ left it up to us to decide if Don Draper took on a new, third identity or whether California bliss and an inspired retreat experience led him back to the advertising life and to create the iconic “I’d Like to Buy the World a Coke” commercial.” After 92 hours […]

The series finale of ‘Mad Men’ left it up to us to decide if Don Draper took on a new, third identity or whether California bliss and an inspired retreat experience led him back to… Continued

Have you ever tried publicizing a new restaurant in a food-crazy city? In late 2014, Good Stuff Eatery approached Chicago-based PR agency Henson Consulting (HC) to tout the opening of its newest location in Chicago and maximize media opportunities for celebrity chef Spike Mendelsohn and his family.

Tom Brady gets sacked by Bob Costas and are social media buttons really all that social?

The tips outlined below should help put your thinking, writing and wordsmithing in alignment with what your audience is saying and what it wants to hear.