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Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it?

Build and engage in a community online just as you do in your CSR efforts.

Go with the flow and be part of the experience to get the most out of your Instagram strategy.

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.

One of the most powerful ways to build your brand—and your community—is through live streaming video. Here are some tips for using Periscope to do it.