Veteran journalist Seth Arenstein has been named editor of PR News’ cornerstone weekly premium publication and will lead the media brand’s premium content products.
Topics
PR News Taps Journalist Seth Arenstein to Lead Premium Content Strategy
August 18th, 2015 by Steve Goldstein6 Thought Leadership Tips for PR Pros
August 18th, 2015 by Sandra CoyleIn today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.
Week in PR
August 18th, 2015 by PRNEWSWriting The Right Thing: How many lessons can brands and PR pros learn from Bic South Africa’s recent social media blunder?
Bezos’ Silence Haunts NYT Piece on Amazon’s Corporate Culture
August 17th, 2015 by Mark RenfreeThe voices of Amazon’s top executives—including Jeff Bezos, Amazon’s founder and chief executive—were equivocally missing from the New York Times’ narrative.
5 Reasons Why Your Company Needs to Hire a PR Firm
August 17th, 2015 by Paula ConwayThere is no single greater value to a company than having people talk about it. If you’ve pondered the reasons why you might need a PR firm, here are five good reasons why you definitely do.
Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars
August 17th, 2015 by Adriena Daunt, PR manager, tourism new zealandMany in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
5 Steps to Building a Winning Content Strategy
August 17th, 2015 by PRNEWSShawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
How to Get Your Media Pitches Read
August 17th, 2015 by PRNEWSEmail is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
How PR Can Take Ownership of Integrated Brand Communications
August 17th, 2015 by John Roderick, president, J. Roderick, Inc.Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
How an Entire City Was Rebranded on a Shoestring Budget
August 14th, 2015 by Mark RenfreeNebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is.