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As a reporting powerhouse, Google Analytics has the potential to help communications professionals make more strategic decisions. But too often, web analytics aren’t owned by the communicators who make decisions about content and messaging strategy at their organizations. Here is an eight-step guide to help you develop your Google Analytics strategy for communications.

If the company’s primary goal was to raise awareness of its expanded menu through the campaign, it certainly succeeded. But cheeky campaign aside, the franchise is still known a pancake destination.

And since a short stack is typically made up of three pancakes, we thought we’d serve up three lessons communications professionals can take away from the campaign.

June is Pride month, in which members of the LGBTQ community worldwide celebrate their identity and their right to live their life openly and love whom they choose. With the increase in social acceptance, more and more brands are throwing their support behind LGBTQ causes, not just through verbal support but through monetary donations as well.

How many assumptions would you find you were tied to at work if you were to take the time to question your own strategic thinking? It is time rethink your communications approach. To get you started on the Big Rethink, here’s a list of 7 assumptions to turn upside down.

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed… Continued

You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-caf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog.

As we know, brands must stand for something beyond the products and services they offer. This means they can no longer remain silent in the face of an attack. They also need to admit when they make mistakes. Margaret Hoerster, a senior partner at Finn Partners, and Ameet Sachdev, a VP at the firm, argue timing, messaging and relevance play important roles when brands decide they should address an issue publicly.

On average, podcast listeners tune in to 11 hours of podcasts a week, according to Jason Hoch of HowStuffWorks.com (which of course has its own podcast). So, it’s no wonder companies around the world are jumping on board.

With so many voices clamoring for attention, total silence might be the only way to cut through. Philadelphia Eagles player Malcolm Jenkins illustrated that point in a June 6 video of a locker-room press conference that instantly went viral on Twitter, and has racked up over 1.88 million views as of this writing.

It’s always better to catch a potential crisis when it’s on the horizon rather than having to clean up the inevitable mess once the crisis hits. Sometimes, however, a crisis is inevitable. In those instances, says John Young, social business advisor at Southwest Airlines, having a real-time crisis strategy across departments is key.