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Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. The net result of writing on behalf of so many entities: messy, vague word hash. No PR writer is immune to this syndrome and the amount of native talent one has is no defense against it.

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be… Continued

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers. PR pros are never just serving themselves when they’re in the… Continued

The post 7 Business Writing Sins PR Pros Commit Regularly appeared first on PR News Blog.

It’s far from a secret that Instagram is a visual channel. Still, some communicators use color palettes, grid layouts and themes to boost engagement on their Instagram feeds. For apartments.com AVP of social media Erica Campbell Byrum, color choice and layout are critical to crafting an Instagram personality that consumers will recognize and engage with at high rates.

Leave it to Cisco’s charismatic Carmen Collins to serve Southern-style sweet tea while explaining the sales funnel. Well, she doesn’t exactly serve sweet tea, but she describes how tea and the sales funnel have plenty in common. She also provides insight on using data to report your social media story to the C-suite. Drink up.

Is there an industry that’s changed more lately or received more attacks than media? With this background PR News surveyed more than 400 communicators about their views of media relations in this uncertain environment and beyond. In short, communicators believe media relations will continue to be an important part of PR, but to be successful they’ll need to adapt to how it has changed. It is unclear they’re prepared to do so.

Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.

Katie Paine looks at how two crises were handled. Sanofi’s Twitter retort to Roseanne Barr’s shot at Ambien for allowing her to create insensitive tweets and Purdue Pharma’s missteps at the outset of the situation and its close-lipped handling of the OxyContin-addiction mess. In the end, every compelling narrative needs a villain, Paine writes

In a world constantly disrupted by technological advances, how can we make sure we’re the ones making change, and that change isn’t making us? That was a question posited by keynote speaker and futurist Anab Jain at the International Association of Business Communicators’ World Conference in Montréal.

Much of the platform’s effectiveness at gauging key personal insights is now contingent on users opting in to have that information shared. By assuming that users will consciously share any of their personal information with advertisers once they are given the keys to the gate, Facebook takes a huge risk, one that could alter the industry-leading effectiveness of its insights.