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Never a function ripe with proverbial sex appeal, investor relations has experienced a makeover in recent years, having been bitten by the digital bug alongside many of its conservative corporate counterparts. Now, IR executives are… Continued

According to AOL Mail’s fourth annual E-mail Addiction Survey, 46% of e-mail users report being hooked on the medium. In case you needed any confirmation, the survey reveals that people really do check their e-mail… Continued

Today, most companies have some type of environmental policy or social responsibility initiative in place as part of their brand identity or corporate mission. These efforts may vary in breath and depth, but in most… Continued

No company would ever think of reporting its financial performance without including some measurement of costs or expenses along the way. Yet that is exactly what most organizations do when preparing their non-financial reports. Here,… Continued

Most of us have found ourselves in awkward situations where we, or others, said something that ground communications to a halt. Or, we’ve left a meeting wishing we’d said more to advance our position but… Continued

You’re the PR pro at a technology company. The engineering team has had initial success with a new product and timing is right to launch. You have recommended a media tour. Next thing you know,… Continued

Yes, everybody is doing it—incorporating social media into marketing campaigns—but that doesn’t mean everyone is doing it right. Connecting a brand and its messages with target audiences in an authentic way is essential to ongoing… Continued

There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned… Continued

When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued

Yes, even cash-strapped nonprofits can increase their media profile without dipping into limited company coffers. Here are 10 ways to do so: 1. Make a Flash file that goes along with an e-mail pitch. This… Continued