Topics

If your firm is going green, here are five key elements you will need to consider: 1. Purpose: What are you trying to accomplish as a business by telling your environmental story? 2. Definition: What… Continued

Once a crisis reaches its tipping point, it can spread like an inferno, quickly destroying brand reputation, consumer trust and partner loyalty. When attempting to successfully manage such a fire, the most vital firefighting element… Continued

A report released by the Sustainable Investment Research Analyst Network (SIRAN) shows that more that half of the 100 largest publicly traded companies in the U.S. now report on their environmental sustainability policies. Furthermore, the… Continued

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to “go green.” Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued

Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5… Continued

Like countless Americans, leadership and staff of CCIM Institute, a commercial real estate association that trains real estate sales professionals, saw the horrific television images of a flooded New Orleans and Gulf Coast and wondered… Continued

Lessons Learned •    Creating strong internal partnerships is essential to building successful community partnerships. With the support of management and the board, your company will be able to focus its efforts on programs and organizations… Continued

Companies today are being judged – and their reputations are being made – not only on their financial performance but also on their commitment to social responsibility. The days when contributions were made at the… Continued

By Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there… Continued

You can’t be in PR today and ignore the facts. Fact one: hard copy publications are online, or have moved exclusively online. Fact two: media companies are consolidating. Fact three: new media is here to… Continued