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What’s the most effective and efficient way to optimize your CSR efforts? While opinions could go on forever, there is something new to consider: It’s called Experiential Education, and it’s being embraced across both the… Continued

Several years ago, Hauska & Partner, PR consultancy, which operates in Central and Southern Europe, adopted a new strategic direction: They wanted to do different things in a different way. The new strategic direction was,… Continued

  Blogging may have started as a channel for people to start conversations and build virtual communities, but more and more companies are using blogs as marketing tools. In a story in last week’s Washington… Continued

News flash: Social media isn’t going anywhere. This whole “blogosphere” thing has gone from a social phenomenon to a full-blown media outlet. Yet today, many companies still do not measure the impact social media is… Continued

More and more business-to-business organizations are launching new products and services with a dual mission: to be profitable while serving a greater humanitarian purpose. It’s no surprise. Just as business-to-business marketers have adapted use of… Continued

Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of sticking your foot in your mouth"during media interviews? Do you wish to hide or be excused whenever the… Continued

The PR team for the Smart Spot Dance program couldn’t just pick any random public figures in the hopes that they would make the requisite splash; they had to pick the right ones. These turned… Continued

Green may be the color of the moment, but it’s more than a fleeting trend; on the contrary, it’s a movement that is being formalized by the more than 195 bills, resolutions and amendments that… Continued