Topics

Can’t Get No Satisfaction

May 12th, 2008 by

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey… Continued

Risky Business

May 12th, 2008 by

According to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were:… Continued

Crisis Communications: Made in China

May 12th, 2008 by

The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to… Continued

Before Writing the Check

May 12th, 2008 by

    Before agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties.     “When choosing to partner with an… Continued

Securing CEO Support for Strategic Philanthropy

May 12th, 2008 by

Successful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is… Continued

The Evolving Sustainability Paradigm:  How Practices and Trends Impact PR

May 6th, 2008 by

Sustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm.  Business leaders are now being challenged to address issues beyond profitability.  From internal issues of worker… Continued

The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons

May 6th, 2008 by

Andy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have… Continued

Washingtonian Mag Gives Out ‘Green Award’

May 6th, 2008 by

Washingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of… Continued

Consumers Skeptical about being Green

May 6th, 2008 by

Green advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents… Continued

Microsoft Finally Gives Up On Yahoo

May 5th, 2008 by

Microsoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations.… Continued