Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey… Continued
Topics
Risky Business
May 12th, 2008 by PRNEWSAccording to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were:… Continued
Crisis Communications: Made in China
May 12th, 2008 by PRNEWSThe wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to… Continued
Before Writing the Check
May 12th, 2008 by Iris DorbianBefore agreeing to support a nonprofit organization, Magnolia Hotels does its homework. The Denver-based company makes sure the partnership is a good fit – for both parties. “When choosing to partner with an… Continued
Securing CEO Support for Strategic Philanthropy
May 12th, 2008 by Iris DorbianSuccessful corporate philanthropy involves a number of components – from business-inspired strategy and mutually reinforcing cross-sector partnerships to strong measurement practices and innovative community projects. However, one additional element for truly successful corporate giving is… Continued
The Evolving Sustainability Paradigm: How Practices and Trends Impact PR
May 6th, 2008 by Iris DorbianSustainability, the integration of social, environmental and economic factors for short and long-term performance, is an evolving business paradigm. Business leaders are now being challenged to address issues beyond profitability. From internal issues of worker… Continued
The “Pluto Axiom” – Mitigating Confusion Caused by Unofficial Spokespersons
May 6th, 2008 by Iris DorbianAndy Warhol’s 1968 statement that everyone would be famous for 15 minutes unfortunately holds true during emergencies, which makes it a challenge when the media approaches unofficial spokespersons looking for comments. Although unofficial spokespersons have… Continued
Washingtonian Mag Gives Out ‘Green Award’
May 6th, 2008 by Iris DorbianWashingtonian Magazine has given its inaugural highest Green Award honor to The Tower Companies for "being green-building pioneers and fierce proponents of sustainable design and construction." The building was also cited for being "one of… Continued
Consumers Skeptical about being Green
May 6th, 2008 by Iris DorbianGreen advertising may be ubiquitous these days, but that doesn’t mean consumers are buying into the messages behind it. According to a Burst Media survey, consumer recall of green advertising is very high—37% of respondents… Continued
Microsoft Finally Gives Up On Yahoo
May 5th, 2008 by PRNEWSMicrosoft announced that it has finally let go of its ambitious effort to purchase Yahoo after the two companies failed to reach an agreement on a suitable selling price after several days of intense negotiations.… Continued