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The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by

As the number of measurement services providers continues to grow exponentially, one of the main points of differentiation is determining who controls the tone of coverage: a human or a machine. “The biggest difference is… Continued

Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a… Continued

Not all speech is created equally. Keynote addresses, press conferences, sermons, lectures, gossip—they definitely do not evoke the same response. While the higher profile forms of communication make all the headlines, don’t underestimate the potential… Continued

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of… Continued

Before you tag your company as green, be sure that you do a self-audit: Are you responsibly

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics… Continued

Industry trade shows and conferences are an excellent way to increase your organization’s visibility, and to network with important customers. But with the rising cost of travel and diminishing marketing budgets thanks to the current… Continued

When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins,… Continued

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be… Continued