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Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis… Continued

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.

Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date

Following are basic guidelines to help you implement a green marketing campaign.

As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders.  After all, ensuring a client’s communications and messages

How to drive up your product sales by employing effective media relations best practices.

For PR firms considering how to integrate a community relations policy into their portfolio of programs, read on.

Following are a few best practices you can leverage for effective digital media relations

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued