Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it… Continued
Topics
It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises
January 26th, 2009 by PRNEWSLast month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued
Nonprofit Aims to Achieve Green Building Status
January 26th, 2009 by PRNEWSSeveral years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued
Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability
January 26th, 2009 by PRNEWSA recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding.
New Study: Digital Increasing Online Social Awareness
January 22nd, 2009 by Iris DorbianThe 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued
The Weather Channel: Going Green at Work
January 21st, 2009 by PRNEWSThe tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its… Continued
Tips for Communications Training for a Digital World
January 21st, 2009 by PRNEWSThe proliferation of new media technology has made media training for the digital world a vocational necessity. Following are best practices for communicating your message via blogs, Web casts and podcasts: Blogging: • Examine your… Continued
Crisis Communications in a 24/7 Media World
January 20th, 2009 by Iris DorbianFor PR professionals, if there is no communications plan in place during a crisis, a little tempest in a teapot can combust into a full-blown disaster. Suffice it to say, that is never a viable… Continued
A Lesson in Walking the Talk
January 20th, 2009 by PRNEWSAs a communications agency, we do a lot of talking. And, we advise our clients on how, when, where, and with whom they should talk specifically about issues of corporate social responsibility. In an effort… Continued
Empirical Evidence: CSR & the Bottom Line
January 20th, 2009 by PRNEWS"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued