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New Study: Wealthy Americans Go Green

February 2nd, 2009 by

The majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth… Continued

Green Agenda: Convert Awareness to Action

February 2nd, 2009 by

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed… Continued

How To…Re-Brand/Redesign a Corporate Web Site

February 2nd, 2009 by

At exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new… Continued

Six Tips To Engage Your Audience When Beginning a Speech

January 27th, 2009 by

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not.

Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy

January 27th, 2009 by

What to tell your bosses when it comes to cause related efforts in a bad economy

Under the Microscope: A New Regulatory Age Requires Increased Transparency

January 26th, 2009 by

It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued

It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises

January 26th, 2009 by

Last month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued

13 Tips for Nailing Your Next Media Interview

January 26th, 2009 by

Getting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once… Continued

Marketing Luxury to the Media in a Tough Economy

January 26th, 2009 by

Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it… Continued

Nonprofit Aims to Achieve Green Building Status

January 26th, 2009 by

Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued