The majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth… Continued
Topics
Green Agenda: Convert Awareness to Action
February 2nd, 2009 by PRNEWSAs the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed… Continued
How To…Re-Brand/Redesign a Corporate Web Site
February 2nd, 2009 by PRNEWSAt exactly 12 p.m. EST on Jan. 20, 2009, Barack Obama assumed responsibility as the president of the United States of America. Exactly one minute later, at 12:01 p.m. EST, the curtain on the new… Continued
Six Tips To Engage Your Audience When Beginning a Speech
January 27th, 2009 by PRNEWSLest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not.
Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy
January 27th, 2009 by PRNEWSWhat to tell your bosses when it comes to cause related efforts in a bad economy
Under the Microscope: A New Regulatory Age Requires Increased Transparency
January 26th, 2009 by PRNEWSIt was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued
It’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises
January 26th, 2009 by PRNEWSLast month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued
13 Tips for Nailing Your Next Media Interview
January 26th, 2009 by PRNEWSGetting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once… Continued
Marketing Luxury to the Media in a Tough Economy
January 26th, 2009 by PRNEWSWithstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it… Continued
Nonprofit Aims to Achieve Green Building Status
January 26th, 2009 by PRNEWSSeveral years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued