It was his first full day on the job and already President Obama was making quite an impression. In the first of what will surely be many sweeping policy changes, he swiftly set firm limitations… Continued
Topics
Under the Microscope: A New Regulatory Age Requires Increased Transparency
January 26th, 2009 by PRNEWSIt’s Not You, It’s Us: Communicating Layoffs & Other Internal Crises
January 26th, 2009 by PRNEWSLast month, Jerry Yang rounded out his tenure as CEO of Yahoo with a mass memo to employees that announced 1,500 layoffs. It wasn’t the first e-mail of its kind to come from Yang, who… Continued
Nonprofit Aims to Achieve Green Building Status
January 26th, 2009 by PRNEWSSeveral years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building… Continued
Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability
January 26th, 2009 by PRNEWSA recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding.
13 Tips for Nailing Your Next Media Interview
January 26th, 2009 by PRNEWSGetting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once… Continued
New Study: Digital Increasing Online Social Awareness
January 22nd, 2009 by Iris DorbianThe 2008 Digital Future Project, conducted by the Center for the Digital Future at the USC Annenberg School for Communication, identified several trends pertaining to Web usage, including increasing online community membership and the role… Continued
Tips for Communications Training for a Digital World
January 21st, 2009 by PRNEWSThe proliferation of new media technology has made media training for the digital world a vocational necessity. Following are best practices for communicating your message via blogs, Web casts and podcasts: Blogging: • Examine your… Continued
The Weather Channel: Going Green at Work
January 21st, 2009 by PRNEWSThe tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its… Continued
Empirical Evidence: CSR & the Bottom Line
January 20th, 2009 by PRNEWS"High performance and high integrity are good for the bottom line." Two scholars in the area of corporate social responsibility (CSR)–Robert L. Heath, Ph.D., and Lan Ni, Ph.D., both of the University of Houston–reached that… Continued
Sound Bites Don’t Happen by Accident
January 20th, 2009 by PRNEWSSound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world. What do they all have… Continued