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After Republicans flexed their muscles in the 2010 midterm elections, it was time for Holland & Knight to flex theirs by putting partner Kathryn Lehman in the media spotlight.

CA Technologies chose Earth Day 2010 to launch its company-wide volunteer program, inspiring employees to participate in activities across the globe helping local nonprofits and earning the company significant environmentally-focused coverage.

Winner: Hunton & Williams LLP and Jaffe PR – Privacy Blog Influences Global Privacy and Data Security Developments On Dec. 1, 2010, when the U.S. Federal Trade Commission released a long-awaited report proposing a new… Continued

The Walt Disney Company’s Corporate Citizenship team tapped stars like Miley Cyrus and the Jonas Brothers to inspire kids to adopt sustainable practices in their daily lives as part of its Friends For Change: Project Green campaign.

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.

As consensus-building experts, communications pros are uniquely qualified to help their organizations get started with sustainability programs.

Don’t make social media all about "me"; base your postings on interesting information for others to share online. Here are five ways to keep from being a social media bore.

Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.

Social media ROI and proving PR’s value to the C-suite were hot topics of discussion at the PR News PR Measurement Conference, held at the National Press Club in Washington, D.C..