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Hunter PR During the last 18 months, Hunter PR has gone to great lengths to develop its digital and social media capabilities. With the objective of establishing itself as a digital thought leader, in June… Continued

Winner: Dominion Resources – Dominion Gets A Makeover Energy provider Dominion sought to recharge its online image by incorporating a user-centric approach to design navigation and functionality. Using data gathered from testing on its existing sites,… Continued

Winner: Media Measurement – Measurement Cubed! Launching the Nissan Cube—with its quirky design and stocky build—in the U.K. would require some out-of-the-box thinking. Nissan GB and PR agency Borkowski enlisted Media Measurement Ltd. to develop tools… Continued

Winner: MS&L/Procter & Gamble – Tampax Pearl Outsmart Mother Nature PR Campaign Tampax Pearl Outsmart Mother Nature PR Campaign Tampax’s Fall 2009 advertising campaign with tennis celebrity Serena Williams provided MS&L with the opportunity to create… Continued

Winner: Sesame Workshop – Sesame Street’s 40th Anniversary Tasked with honoring Sesame Street’s 40th anniversary, Sesame Workshop crafted a robust campaign to cement the show’s iconic legacy and to market its new segments, format and CGI animation style. With… Continued

Mutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.

Crisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives.

PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.

Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.

When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.