Mad Men, the hit AMC series about a 1960s ad agency, evokes a workplace culture where outrageous sexism—behavior which even hinted at today would unleash a firestorm of litigation—is standard operating procedure. In contrasting then… Continued
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Managing Issues to Protect Reputation & Build Brand Equity
August 31st, 2009 by PRNEWSRecent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued
Making the Most Out of Digital Media Relationships
August 31st, 2009 by PRNEWSFollowing are a few best practices you can leverage for effective digital media relations
Climate Change: Emerging Front in Crisis Communications
August 31st, 2009 by PRNEWSCrisis communications guidelines to follow in the environmental arena
Trust in Biz Takes a Turn—for the Best
August 25th, 2009 by PRNEWSEach year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a… Continued
What to Wear for an On-Camera Interview
August 24th, 2009 by PRNEWSTips on how to look your best wardrobe-wise when doing an on-air interview.
Best Practices for Launching an Environmental Stewardship Campaign
August 24th, 2009 by PRNEWSFollowing are several tips that will help you craft an effective program.
Listening to Customer Complaints…
August 20th, 2009 by PRNEWSFor many big brands, the value of social media is about creating a more personal and tighter connection with their customers. However, getting closer to your customers exposes all the flaws in your relationship. For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block.
Tips for Improving Media Relations to Meet PR Goals
August 20th, 2009 by PRNEWSFollowing are a four tips to maximize your media relations efforts while meeting your PR objectives:
Best Practices to Leverage Keyword Insights
August 18th, 2009 by PRNEWSWhen identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: