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In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

â–¶ PR Education Disconnect: While the number of public relations graduate programs in the U.S. nearly tripled since 2000 (26 to 75), inconsistent curricula and degree requirements may be lowering the perception of the value… Continued

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.

In today’s ultra-competitive business environment, total alignment between PR and sales is not a luxury—it’s a necessity.

While the 2011 Summit on Measurement may have generated more questions than answers, what we know for sure are certain fundamental truths, such as: evaluation begins with objectives that are reasonable, meaningful and measurable.