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It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

It’s true, PR can yield instantaneous results, but more often then not communications campaigns have lifespans that continue to produce results long after launch.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

It’s good to be a generous benefactor to the community, but think about the broader business goals before leaping into a community involvement program.

While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

â–¶ Kids Love Apple, Oreos and YouTube: The Apple brand is ranked highest among Americans, ages 13-24, in its respective categories—computers, tablets and mobile phones—followed by Hewlett-Packard, Motorola and HTC, according to an October 2011… Continued

For overall social media program success, It’s important to evaluate every campaign across its beginning, middle and end.

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.