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PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

She may strike a pose like no other, but Madonna is a nervous wreck about her half-time show during Sunday’s Super Bowl. In interview after interview this past week, she’s mentioned how “nervous” she is. You might be thinking, &…

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.

While the 2012 Edelman Trust Barometer doesn’t include the academic world in its rankings, it would be a good bet that people have a decent amount of trust in institutions of higher learning. After all, colleges and universities are imparting str…

Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.

President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.