Messaging

PRNEWS Live welcomed Carly Schildhaus, Senior Manager of Public Affairs, National Confectioners Association. Schildhaus discussed how the candy industry is approaches Halloween, as well as important candy corn statistics.

With now-annual events like Giving Tuesday encouraging new donors, it may seem like seasonal asks have grown into a flood of digital email outreach, direct mail avalanches and a cacophony of those little red bells. For most communicators, standing out from the pack remains a top goal. 

Exposing the emotional elements of a story during a PR crisis can be extraordinarily powerful. Unfortunately, it is too often deemed an unacceptable risk. Yet, the team at Oxford was able to employ storytelling effectively during these difficult days.

A national food distributor discovers potential contamination. The company initiates a recall. David Ball of Ball Consulting Group explains what happens next.

The annual Met Gala routinely attracts the eyes of those with an interest in creativity, celebrity and high fashion. However, this year, Congresswoman Alexandria Ocasio-Cortez attended her first Met Gala, provoking a true statement. Bright red script saying “TAX THE RICH” stood out across the back of a white gown, generating conversation on both sides of the political spectrum. 

Sen. Amy Klobuchar provided a great example of what word of mouth and personal messaging can do to promote breast cancer awareness after revealing her own story of diagnosis

PRNEWS looked at the communications strategies of several travel organizations, learning what the downturn means for a tactical pivot. 

Freedom can mean many things. And with July 4 approaching, after a year of societal turmoil, many Americans may find their views on patriotism shifting.

There are plenty of reasons for communicators to celebrate Earth Day this year. More companies are including conservation and sustainability in their corporate culture. In addition, media is hiring more full-time journalists to cover the environment. There are many ways to make sustainability stories more attractive to them and their audiences.

On the first anniversary of the COVID-19 pandemic, President Joe Biden took to his podium to deliver a message to the American people: empathy and action will set the country on a path to recovery. … Continued