While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.
Media Training
First Tactic to Use With a Hostile Audience: Acknowledge the Boos
July 23rd, 2012 by Scott Van CampMitt Romney’s July 2012 speech at a NAACP convention begs the question: Can improvisational retorts be taught to leaders and spokespeople? The experts say yes, with training.
PR Execs Close to the CEO Reveal Their Secrets—‘Be Voice of Reason’
July 16th, 2012 by Scott Van CampMore than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.
Crafting Multiple Messages Ahead of Outcomes Takes Supreme Effort
July 2nd, 2012 by Scott Van CampEven if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.
Wal-Mart Crisis Underscores Need for Strong Corporate Governance
April 30th, 2012 by Scott Van CampAs a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.
When Facing Today’s Media, Leaders Can’t Live on Hubris Alone
March 5th, 2012 by Scott Van CampDespite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.
Bad News for Taco Bell as It Feels Heat From Chipotle
February 6th, 2012 by PRNEWSTaco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across… Continued
PR News Survey: A Day in the Life of a PR Practitioner
February 3rd, 2012 by PRNEWSWe know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR… Continued
CEO Cred Suffers Biggest Barometer Dip in 9 Years
February 3rd, 2012 by PRNEWSPrepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued
Vassar Opts for the One-Way Channel Crisis Response
February 3rd, 2012 by PRNEWSPoughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they… Continued